Ouidad (pronounced wee- dahd) open her first salon in NYC in 1984 dedicated to curls, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer. Today, more than 60% of women all over the world have curly hair, and no two curls are the same. Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified and developed a signature line of products that complement each curl type, porosity level and pattern. Because every curl needs the regimen that treats it right.
The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.
Their formulas are performance- based and use the most sophisticated ingredients, and combine decades of experience with the latest in scientific breakthroughs. Ouidad's affiliated and certified salons, like Diaspora Salon, are staffed trained and skilled curly hair pros and experts. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.
Ouidad believe that curls are beautiful, brilliant, and brave. They are committed to letting curls be curls.
Diaspora Salon is the largest authorized private retailer of Ouidad products in Baltimore.